Among the core principles at The Coffee Bean & Tea Leaf® is a fundamental, unwavering commitment to the concept of social responsibility. We reflect this responsibility through a broad range of Caring Cup initiatives. Caring Cup initiatives are planted and nurtured domestically in communities served by our company, as well as internationally in communities from which our products originate. The framework of Caring Cup initiatives is rooted in need; where there is a need - from preserving the environment to improving education - we work diligently to respond.

The Coffee Bean & Tea Leaf® Vietnam has supported several charitable organizations such as East meets West, KOTO, and Helping Hand Saigon.